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Looking for a ride where you stare at the wheel in front of you for five hours?
THIS IS NOT FOR YOU.
We select some of the best local artisans, producers, chefs and winemakers, then connect them by bike, creating a unique ride through the flavours and stories of each territory.
From a tiny cheese maker hidden in the mountains to a family-run winery, an old bakery, an olive-oil producer or a chef cooking with ingredients from just down the road, every stop is carefully chosen to reveal something authentic about the region.
We ride. We meet the people who make it. We taste. Then we ride again.
No race. No rush. Just great roads, great people and seriously good food.
Taste Rides is about discovering a different territory through its roads, flavours and artisans. For now, we prefer to keep things special, hosting just one event per year in selected regions.
The region, route and all the delicious details of the next edition are revealed every December 1st.
Every event offers a selection of Taste Routes, each built around a different theme, territory and tasting experience.
Pick the one that makes your mouth water — or combine multiple routes if your legs are hungry for more
Once you sign up, you’ll receive your chosen route together with a set of Tasty Vouchers to use at every artisan stop along the way.
Each voucher unlocks a selected tasting experience, created especially for Taste Riders.
Last but not least, every Taste Ride comes with a few carefully selected souvenirs to take home — some to keep, and some to eat.
A little piece of the region to remember the roads, the people and, of course, the flavours you discovered along the way.
The new Taste Ride 2027 will be released on the 1st of December.
The new Taste Ride 2027 will be released on the 1st of December.
